Our Team comprises international experts with core competencies in strategic, human-centered design, digital startups, technology and service innovation.

We are multidisciplinary team of trusted partners, experts and advisors, with a lot of experience and knowledge in non-profit and for-profit organizations.

Our unwavering commitment is to provide exceptional value, ensuring that we deliver tangible results to our customers.

Desislava Sarbinovska

Founder

Strategy Design
Service& Experience Design for Innovation
Digital Transformation

Member of the Leadership Board of Service Design Network, Germany (SDN) and Director Digital Platform Experience

I am accredited Service Design Practitioner by the Global Service Design Network (SDN) and I have studied Service Design in IED Barcelona

I help purpose driven, progressive businesses to deliver quality experiences that create value, boosting business and social performance.

I am practicing service design which provides me with a lot of satisfaction that we can create more sustainable, human-centred, innovative businesses than contribute to society and human growth as a whole. I help organisations to build and integrate their mission driven strengths, contributing business value for a long term prosperity and impact in the society.

Momchil Syarov

Service Design Trainings and Education

I have a passion for delivering service design workshops and trainings as well as for designing exceptional experiences for B2C businesses. I’ve helped diverse organisations drive growth by translating technical details into user benefits, crafting positioning and messaging and driving user engagement.

Kamill Kószó

Design Strategist
Service Design Trainer and Consultant

I am focusing on deep understanding and close partnership with our clients. With over 7 years of experience in research, design, and strategy, I help organizations in various sectors to improve their service experience and align their business, brand, and customer needs.

I am passionate about understanding and connecting different perspectives, and applying the service-oriented mindset in the region. I believe in holistic planning, empathy, and true listening, the foundations of Service Design.

I also teach Design Thinking for MA and BA Sociology students at ELTE University of Budapest, where I graduated with a degree in Business Economics and Information Technology.

Manuela Procopio

Advisor

Strategic and Service Designer
Agile Coach
Academic Manager @IED Barcelona

I am specialising in Service Design to work in multicultural and interdisciplinary teams and focusing on co-creation processes and prototyping techniques of ideas and services.

I started exploring the connection between Service Design and Agile, exploring agile frameworks of project and team management and certifying myself as Scrum Master.

Sergey Todorov

User Experience and User Interfaces
Front-end Design and Development
Owner at UIUX.eu

I have 20+ years experience in design, with the last 15 years focusing primarily on UX and UI.

I love coming up with intuitive solutions to complex problems and creating systems that are usable and enjoyable.

I help clients throughout the entire journey — from research, ideation and specification to transforming concepts into real products.

Jihee Hwang

Service Designer
Project Manager
Co-Founder of SDN Young Talent Board

I thrive in inspiring organisations more co-creative and people-centric to better imagine participatory futures together. With experience in AI product development, startups, and public engagement projects as in Seoul design governance and City of Cologne mobile participation, Civic Innovation platform — German public AI community initiated by BMAS, I advocate people to catch meanings, enable values through collaboration.

Giovanna Buischi

Service Designer

Innovation and Sustainability Strategist

I have background of Business Management from the University of São Paulo, with specialization in Service Design from Livework and Master in Innovation and Entrepreneurship from the University of Luxembourg.

I provide consultancy focused on business strategy and innovation through the design methodology and by embedding sustainability.

I do organizes co-creation workshops with diverse group of stakeholders according to the company needs, purpose, and timeframe, to explore a challenge and bring possible solutions.

I have experience in different types of projects and industries with the purpose of helping businesses overcome challenges and come up with viable offerings and exceptional customer experiences, while always aiming for equal progress for people, planet and profit.

Polina Dikova

Sustainable Finance Consultant
Climate Ambassador

Experience in leading financial group as sustainable finance manager, ESG strategy consulting, sustainable insurance.

As a passionate person about sustainable business development, I believe that a company can not be successful and resilient without embedded sustainability in the business processes.

I gained experience in navigating the companies in their sustainability journey and communicating their ESG strategy to the stakeholders.

Antonio Cesare Iadarola

Service, Employee Experience and Workplace Designer

With a decade of experience, I specialize in co-design methodologies within in-house teams, driving innovation in product-service development and work environments.

I lead diverse service design projects spanning sectors like finance, education, government, healthcare, manufacturing, and retail.

I merged my passion of academic and practice-based research, delving by speaking at 100+ conferences, universities, and corporate workshops across the US, Europe, and Asia, focusing on key themes in design innovation.

After earning a PhD in Design Innovation at the University of Campania and Parsons The New School, I served as an Associate Professor of Design Thinking for Industrial Design at Beijing Institute of Technology and as an Adjunct Professor at New York University.